Insider's Edge
Master strategies and insights that can amplify your online presense.
Opportunity and Challenge: The Benefits and Pitfalls of Opening an Online Business
The most recent statistics from the US Department of Commerce report that online sales exceeded $390 billion in 2016, a 15 percent increase over 2015, with the National Retail Federation projecting further growth in 2017 of up to 12 percent. Efficiency, timeliness,...
A Fresh Start: Getting Started in the Gig Economy
The rapid growth of the gig economy is largely the result of companies discovering the benefits of hiring freelancers for short-term projects -- and of workers discovering the satisfaction of doing work they enjoy from home. It’s a symbiotic relationship that’s...
Client-Side vs Server-Side: Which side is best for you?
Are you focusing more on client-side development or server-side development? Do you even know the difference? Simply put, your website uses HTML and CSS to display content. If you require a bit more from your website you probably will also need some Javascript and...
Sales Funnel vs Website: What You Need To Know
I've been chatting with lots of sales funnel professionals lately. It bothers me that they all speak against websites and promote sales funnels instead. I decided to write this article to explain how to use websites, landing pages, and funnels together. This creates a...
5 Things To Consider That Help Conversions
Smart site owners know that the sure path to improving conversion rates are through ongoing testing and incremental changes. Conversion rate optimization is an ongoing practice, not a one-time event. That said, we know that many small and medium-sized businesses often...
Requirements for Web Development
Before you even consider hiring a developer to build your site you should have some preliminary requirements worked out. This will help you find the best company, or individual, to build your site. Also, you will have a plan in place for measuring your site’s success!...
3 Keys to Converting Visitors into Customers
During an average day for User X, we come across many websites that are interested in selling a service or product. We believe that a great website is a needed tool for any company, but it has to be built to perform. We are finding that many websites lack the...
Writing Great Content for SEO
Let's face it. Content is still king. You have to write great content for SEO. There's no other way around it and Google has proven that there's no way to trick your way to the top. So what are you supposed to do? How do you compete with companies that have...
Writing Content That Converts
Good content flow starts with great content. Whatever you are presenting to your users should be searchable meaning hefty doses of keywords in the content, headings, image alt tags, links, and even the file name. Searchable content is the key because you know...
Article vs Blog Post
I see a lot of "blogs" that have posts with zero comments. Is this because no one is reading this content? I don't think so. I think it has something to do with writers' perception of what a blog is supposed to be. Let's look at the definition of an article vs blog...
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