Do you dream of establishing your own business, but you just aren’t precisely sure what that should look like? Becoming an entrepreneur is an exciting challenge, and with a handful of well-thought-out steps, you can set yourself up for success. Here is what you need...
To run a successful business, it’s not enough to think about growth or increasing your bottom line. You also have the responsibility of protecting your customers’ data, as well as yours. This is why it’s crucial to take steps in keeping your business website secure at...
Cross-linking your posts is an effective way to increase the relevancy of your pages on your own website and can make a HUGE impact on your Google Search Rankings. What is Cross-Linking? If you simply create a link in one post to another post within your site, you are...
As a small business owner, you might not be too crazy about inventory management. However, you also probably know how critical it is to the success of your company. Indeed, for any goods-based business to flourish, effective inventory management must be a top priority...
Do you have a solid reputation online? No? Then you are missing out on a HUGE opportunity to draw in the masses with online reviews. When you have positive reviews, it builds confidence in your potential customers that your company is reliable. Learning Hub reports...
Last year, approximately half of all online attacks worldwide were carried out against small businesses. This may seem surprising to some small business owners who believe that, to some extent, their small size shields them from being likely targets. However, the...
Starting a home-based business is both thrilling and stressful. Suddenly, you have a business resting on your shoulders and every decision can feel enormous. For your business to be successful, it is vital that you approach it with the right knowledge and information....
The most recent statistics from the US Department of Commerce report that online sales exceeded $390 billion in 2016, a 15 percent increase over 2015, with the National Retail Federation projecting further growth in 2017 of up to 12 percent. Efficiency, timeliness,...
The rapid growth of the gig economy is largely the result of companies discovering the benefits of hiring freelancers for short-term projects -- and of workers discovering the satisfaction of doing work they enjoy from home. It’s a symbiotic relationship that’s...
Are you focusing more on client-side development or server-side development? Do you even know the difference? Simply put, your website uses HTML and CSS to display content. If you require a bit more from your website you probably will also need some Javascript and...
I've been chatting with lots of sales funnel professionals lately. It bothers me that they all speak against websites and promote sales funnels instead. I decided to write this article to explain how to use websites, landing pages, and funnels together. This creates a...
Smart site owners know that the sure path to improving conversion rates are through ongoing testing and incremental changes. Conversion rate optimization is an ongoing practice, not a one-time event. That said, we know that many small and medium-sized businesses often...